Promote Academic Programs

New Academic Programs/Offerings

Once AASC Approval is Complete:

Consider, who is the target audience? How can they be reached? Do you have mail/email lists?

Audiences/Lists to Consider
Alumni: Alumni Relations (Jamie Barthel)
Current Enrollments:  Institutional Research (Nora Morris)
Prospects interested in specific programs: Recruitment (Genna Anderson)Industry/Businesses: Professional & Workforce Training (Jamie Barthel)


  1. Prepare program benefits/solutions. Why should a student be interested? What type of job will they get?
  2. Are there transfer options, articulation agreements or related portal offerings?
  3. Prepare communications/training for counselors/advisors.
  4. Prepare internal communications for the Marketing and Public Relations Department. Consider an announcement to the college, a college bulletin/student bulletin story
  5. Consider scheduling information sessions.
  6. What student life and student services offerings does ARCC have to compliment this program?
  7. Work with Heather Moeller to prepare guide sheet text.
  8. Use college templates to design promotional materials. (examples: post cards, posters, brochures, tv monitors). Academic area templates can be found here: S:\Marketing Resources\Templates\Academic Program Templates

Once MnSCU Approval is Complete:

Notify Heather Moeller, who will meet with the Marketing and Public Relations Department to fully prepare:

  1. Guide sheet layout for online academic catalog and single-sheet printing.
  2. Implement internal announcement via email and college bulletin.
  3. Web: prepare new web page for program, add guide sheet online, add to online academic catalog, create Flash item (part of the front homepage rotating graphics).
  4. Prepare Press Release/Photo Op for external announcement.
  5. Share with President’s Office.
  6. Discuss other marketing options.

If you have any questions, please contact, Heather Moeller, Educational Services (4046) or Mary Jacobson
Marketing and Public Relations Department (1315).